Why is Fast Fashion Relevant?
BOSTON, MASS - “Fast Fashion” refers to accessible and quickly-produced clothing that is often rapidly replaced to fit changing trends. Its aim is mass production that is often outsourced to underdeveloped countries for cheap labor. Its life cycle is characterized by unhealthy environmental and social practices such as water-intensive cotton, release of toxic dyes, and poor working conditions.
Recently, a new wave of 2nd and 3rd generation companies have been making their way in the global fashion industry, such as Temu, Shein, and Cider. Their developed digital presence and sometimes entirely online stores allows them quickly change the trends and audiences they target.
The controversy of this increasingly dominant industry lies within 2 parts. The obvious, being the environmental hazards that lead to 3.8 billion pounds of landfill and half a millions tons of microplastics. Secondly, (the humanitarian crisis) a normalization of large-mass factories is creating unhealthy working hours, with wages that can barely support a living.
Newman Student, Mia Brillantes ‘26, developed her personal project with this global issue in mind, combining her passion for sewing and the environmental crisis. She tells us, “My personal project is to upcycle worn out denim into patchwork skirts. I’m making the skirts custom for people in the school and people in my neighborhood and other family and friends.” 50% of these profits are going to the Environmental Defense Fund, furthering the impact. Through this project, Brillantes is hoping to raise awareness about the negative impacts of fast fashion on our world, “as well as slow down the cycle of clothing, and save some jeans from the landfill.” This project, called “Chance No. 2” had an aim of combating the issues of fast fashion by repurposing denim into new repurposed pieces.
Fast Fashion is a part of our world, and there is no denying that it is something that will long be in development. However, this project is a prime example of how innovative ideas can slow down harsh cycles and make impactful changes. Instead of perpetuating the issue of fast fashion, together we can be part of the solution by being aware of the many options out there for us.
“Look good, feel good, do good.”
Available in the Winter 2024 Print Edition